Mobile Commerce Blog

What is ERP? ERP (Enterprise Resource Planning) is an end-to-end solution to connect a variety of business aspects including product planning and development, manufacturing, sales, and marketing. A standard ERP software provides businesses with great efficiency in managing all these processes from one place. These process management tools act as a single source for all business data: orders, catalog, inventory, customer accounts,.. ERP can be utilized to streamline operations and boost efficiency for both enterprise-level businesses and small/medium businesses with large production output. There're numerous platforms offering ERP software products that can be integrated with Magento system, including Microsoft Dynamics, SAP, NetSuite and much more. Why Integrate ERP with Your Magento Store Integration of ERP and e-commerce systems allows manager to perform a certain task in one system and let others catch up automatically. A well-integrated ERP system can optimize and au...

Earlier this year, Adobe completed its $1.6 billion acquisition of the leading ecommerce platform Magento. Adding Magento Commerce to its broader marketing suit allows Adobe to deliver an end-to-end digital experience platform including content creation, marketing, advertising, analytics and commerce for B2B and B2C businesses. Supported by a vibrant community and partner ecosystem, the market-leading commerce platform provides a high level of flexibility to enable shopping experiences that quickly scale for changing business needs. With Magento capabilities, Adobe aims at empowering businesses of all sizes to "make every moment personal and every experience shoppable". With the acquisition, Adobe is moving onto the next phase of solidifying the integration of Magento with its customer experience platform. On October 9, Adobe and Magento made important announcements at MagentoLive Europe Conference in Barcelona, regarding Adobe's key integrations after the acquisiti...

Holiday shopping peak is just around the corner, with most shoppers starting to plan holiday gifts in October or earlier. Holiday shoppers are increasingly digital-savvy and gift card is on top of everyone's wish list. By offering gift card this holiday season, businesses can increase their brand awareness, attract high quality customers and drive immediate revenue. With a well-built gift card extension, you are more likely to deliver a shopping experience appealing to holiday gifters. Picking the best Gift Card Extension for your Magento store is a great way to prepare for the coming holiday shopping season. To help you kick start, this post highlights the top Magento Gift Card Extension to make this holiday season a time of growth and success: Top 9 Gift card Extensions for Magento in 2018 1. Gift Card for Magento 1 & 2 by Amasty With Gift Card extension by Amasty, you can offer customizable gift card products for shoppers to buy for themselves or send to others via email o...

Running a B2B store can be challenging as it generally involves more complicated purchase process. To streamline the ordering experience for B2B buyers, Magento merchants need a special approach. In this case, Quick Order is the must-have extension for any business looking to make purchasing in bulk faster and easier for their B2B clients. Fortunately, there are several options of Magento Quick Order extensions available for you as a store owner to choose from. Below we'll suggest the best Quick Order extensions compatible with Magento 1 & 2 that promise to make high-volume purchases felt like a breeze. Top 10 Magento Quick Order Extensions in 2018 1. Wholesale Fast Order by Bsscommerce - Magento 1 & 2  Developed by the Magento Select Extension Builder Bsscommerce, Wholesale Fast Order is great for online B2B business to become more professional. The extension offers an user-friendly way to order large quantities of known products. By addi...

Today's consumers are making purchases on the go, and researching across multiple screens - but mobile phone is still the most preferred device in their shopping journey: The number of mobile transactions continues to grow, while desktop usage declines. As shoppers are moving from desktop to mobile, it requires a mobile first approach to influence their buying decisions. For online retailers with ecommerce apps, the shift from website to app is a major trend among their customers. According to Criteo's Q1 2018 global commerce review , in-app transactions grow 22% year over year. In most world regions, mobile now accounts for more than 50% of online transactions, and in-app sales dominate. The rise of app adoption comes down to the superior experience it offers. Mobile-first interface, fast loading, secured checkout and easy access from the home screen are among the reasons why shoppers prefer mobile apps. With more consumers turning to their smartphones to shop...

With the rise of mobile and explosion in digital content, today's customers experience brand uniquely depending on their preferred channel. Mobile has opened up too many touch points for them to interact with before making a purchase. Following a simple linear path of the traditional sales funnel is no longer enough to understand the increasingly complex customer experience. As a result, it now requires a different strategy for brands to manage customer experience across the entire journey. In this case, customer journey mapping would do a better job of providing a holistic view into how they interact and engage with your brand, allowing you to improve overall experience. What is Customer Journey Mapping? Customer journey map is the visualization of the end-to-end customer experience with your brand. Illustrating the steps your customers go through, it uncovers the insights you need to serve them with the content, products and offers in line with their desires. Your ...

When the cost to acquire a new customer continues to rise, affiliate marketing is proven to be one of the most cost-effective acquisition channel for online businesses. You don't have to look very far to see its impact. In 2010, Amazon has derived a whopping 40% of its more than $34 billion in sales from its affiliate program. There's no doubt that an affiliate program done right can create a significant boost on your online revenue. In an extremely competitive online market, affiliate marketing can be the key for businesses to gain an advantage. The performance based marketing model is one of its biggest advantages as affiliates are only be paid when they have benefited your business. Without requiring a lot of time, money and efforts put into it, implementing an affiliate program is a low-risk and affordable way to earn a second revenue stream for your Magento store. With an affiliate extension, you're more likely to set up a proper affiliate program within your Ma...