Mobile Commerce Blog

With the rise of mobile and explosion in digital content, today's customers experience brand uniquely depending on their preferred channel. Mobile has opened up too many touch points for them to interact with before making a purchase. Following a simple linear path of the traditional sales funnel is no longer enough to understand the increasingly complex customer experience. As a result, it now requires a different strategy for brands to manage customer experience across the entire journey. In this case, customer journey mapping would do a better job of providing a holistic view into how they interact and engage with your brand, allowing you to improve overall experience. What is Customer Journey Mapping? Customer journey map is the visualization of the end-to-end customer experience with your brand. Illustrating the steps your customers go through, it uncovers the insights you need to serve them with the content, products and offers in line with their desires. Your ...

When the cost to acquire a new customer continues to rise, affiliate marketing is proven to be one of the most cost-effective acquisition channel for online businesses. You don't have to look very far to see its impact. In 2010, Amazon has derived a whopping 40% of its more than $34 billion in sales from its affiliate program. There's no doubt that an affiliate program done right can create a significant boost on your online revenue. In an extremely competitive online market, affiliate marketing can be the key for businesses to gain an advantage. The performance based marketing model is one of its biggest advantages as affiliates are only be paid when they have benefited your business. Without requiring a lot of time, money and efforts put into it, implementing an affiliate program is a low-risk and affordable way to earn a second revenue stream for your Magento store. With an affiliate extension, you're more likely to set up a proper affiliate program within your Ma...

For a flexible platform with robust customization capabilities like Magento, you'll need to master at least some development skills to set up and maintain your branded Magento store. With no technical background, typical users would not find it easy and convenient to do it on their own. As the platform requires you to provide your own hosting, install, set up and configure everything before getting a Magento store off the ground, you may need a hand in these technically challenging tasks. In this case, using Magento development services from a reliable provider would be the perfect solution for you as the store owner. To maximize the platform's full potential, choosing a cost-effective Magento development solution is crucial - especially for small businesses with limited resources and budget. If you are looking for affordable and reliable Magento development services, here is a list of 10 top rated companies for your consideration: 10 best magento development co...

Offered as a free tool, Google Analytics is the biggest name when it comes to web analytics. The analytics tool by Google is the all-time most popular platform out there in the digital world - with a massive adoption of more than 10 million users. While having access to a huge amount of data, some users may find the tool rather hard to use. Like any other fast-growing platforms in the technology industry, Google Analytics is in constant evolution. Numerous changes and updates on the platform force its users to continuously keep up and re-learn how to make it work. With a steep learning curve, this can be a time-consuming and frustrating task for those without proper training or hands-on experience. Luckily, there are several Google Analytics alternatives available for you to get away with. In this post, we have put together 10 top-rated solutions among them so you can save time in finding your best fit. To be qualified as a Googe Analytics alternative, all listed pla...

With consumer expectation at all time high, Progressive Web Apps (PWAs) are becoming the key initiative of ecommerce businesses for this coming year. Big winners in online retailing will continue to focus on making the mobile experience great for their customers. As the evolution in front-end web technology, PWAs promise to bring the high speed and slick experience of a native app to the mobile browsers. The technology has resulted in an incredibly improved performance, better user interaction and increased mobile conversion for the retailers embracing it properly. From user-friendliness to unmatched load speed, PWA is setting the new standards for web interaction best practices. By revolutionizing online shopping for customers, PWAs are expected to change and dominate the ecommerce landscape in 2018. This year we've seen a massive adoption of this modern web technology among online retailers of all sizes. A number of early adopters have already benefited from their succe...

Mobile shopping continues to grow at an incredible speed. While more than half of web traffic comes from mobile, mobile conversions are significantly lower than desktop. With the average time it takes to fully load an mobile page has reached 15 seconds , it's not hard to see why its conversion rate lag behind. Today, mobile shoppers are becoming increasingly tech-savvy and demand content delivered to them fast. Most of them will leave mobile sites taking longer than 3 seconds to load and after 10 seconds, a whopping 77% of visitors will abandon the site. When speed doesn't just affect page views, it's important than ever for a mobile web store to load fast and maximize its revenue. To address this problem, google has launched AMP (Accelerated Mobile Page) to create user-friendly mobile pages that load instantly and perform better on mobile devices. The technology focuses on improving mobile web experience, which can be translated to better engagement and conversion for y...

Knowing that the key to getting value is to giving value, SimiCart now have a point rewarding system in place to deliver our dear customers a special experience. Typically each 1 point can be redeemed for 1$. You can use your reward points to purchase SimiCart products and services that boost your business growth. SimiCart has made it easy for our customers to track progress and maximize earnings with our loyalty program. Simply log in to your account dashboard and go to My Rewards from the left panel. Here you can explore our great rewards and easily manage your point transactions. Whether you're a long-term SimiCart customer or a new comer, there're always a chance for you to earn rewards with SimiCart. In this post, we'll show you some great ways to get the most out of SimiCart Loyalty Program and benefit your business: 5 ways to earn reward points with SimiCart Loyalty Program 1. Register an account with SimiCart With SimiCart Loyalty Program, your earnings don't st...