Mobile Commerce Blog

SimiCart has been making huge processes of enhancing mobile marketing effectiveness for your stores, especially with Notification settings. Indeed, managing and executing marketing campaigns via Push Notification plugin is now much easier and more beneficial thanks to the following updates: 1. Customer Information Automatic Update Normally, whenever your customers open your app, Push Notification plugin will immediately send Device ID and also other information including location , email , and App information to your server. But in the old version, the email field would not be filled if users didn’t voluntarily provide it first; and it can get worse: you wouldn’t get customers’ location via Push Notification plugin if location services were disabled. In this updated version, Notification plugin will solve these issues above by automatically updating customers’ emails in the Device Manager as it would be required during the logging in or checking out process....

Developing and owning a native mobile app is a critical move in today's mobile-first world. People are turning to their devices to shop anytime, anywhere. With everything at their fingertips, they are demanding a better shopping experience on mobile. Creating a mobile experience beyond expectation is the key to engage customers and keep them coming back. With deep understanding of user behavior on mobile and also their expectations and needs, SimiCart has released Smart Banner feature in the beginning of 2018. This feature is expected to solve app promotion problems for you - store owners. What is SimiCart Smart Banner? SimiCart Smart Banner adds a small rectangular banner on top of the mobile website screen to inform and drive users to install the native app . The banner consists of the app logo, app name, developer/company name, a bried call-to-action text, and a button that leads user directly to the app's installation page on Apple App Store (if it's iOS) and Google Pla...

The right mobile commerce metrics to improve Mobile has been creating a flood of new opportunities for business over the years, and this coming year is not an exception. But driving growth in mobile takes a lot of works to improve. As the new year is ahead of us, It's time to work on how you want your mobile business to develop. Your mobile business growth starts with goals. Focusing on the right mobile commerce metrics to measure performance is the key to reach your goals and drive growth. Understanding where you are and where you need to go helps you set more meaningful goals and targets. If you are looking to keep track on your mobile business in 2018, here are some suggestions on what you should pay attention to:   Push notification opt-ins Push notification is the most powerful messaging channel for your brand to reach customers on their devices. But the ability to use this channel to communicate with them and strengthen customer relationships is limited by its opt-i...

2017 has been a big year for mobile. As we approach the end of this year, It's the perfect time to take a look back. After all, the best way to prepare for the next year will always be reviewing the previous one. To help you kick-start a successful 2018, we have put together our 10 most-viewed mobile commerce blog posts from the past year. For a better mobile strategy this year to come, take some times to check out these selected mobile commerce tips, insights and trends: 1. 7 reasons to upgrade your mobile site into a Progressive Web App Most customers typically land on your site first. But mobile sites are also where retailers lose most of their customers - with 97% cart abandonment rate. Due to its limitations in user experience, mobile sites causing retailers to leave a huge amount of mobile revenue on the table.  Progressive Web Apps  are the emerging solution for retailers to maximize conversion rate on mobile sites. They are mobile sites that look ...

Progressive Web App as the emerging solution With a distressing 97% cart abandonment rate, mobile sites seem not to be the best at conversion due to their limitations in user experience. Meanwhile, mobile apps remains the most effective channel, driving more transactions than any other channels - including desktop and mobile sites. But the hassle to download an app from app store which takes up space on devices has limited the reach of mobile app to further than your existing customers. Since only 3 out of 100 filled shopping carts on a mobile site can be turned into sales, retailers are missing out a huge amount of mobile revenue. The need for a solution to leverage your site's performance on mobile is emerging. And that's where Progressive Web App comes in. Progressive Web App (PWA) is what we can think of as a site that delivers app-like experience. Combining the best of both worlds For brands looking to create a faster and more seamless web experience for mobile customers, ...

Customer experience on mobile is the key Today's customers are having increasingly growing expectation and demand for a better shopping experience. Meanwhile, businesses are still finding it difficult to keep up with this rapid change. Customers are willing to spend up to five times as much for a great shopping experience compared to a poor one. At the same time, brands leading shopping experience outperform ones with poor experience by 500% in growth (MoBlog). Once shoppers have positive interactions with a brand, it raises their expectation from others. They are loyal to brands that deliver the best customer experience and soon drop those that can't meet their demand. Brands looking to leverage their customer experience should be focus their efforts on mobile - where they spend most of their time. Mobile has been a critical part of every customer journey in this mobile first world. 45% of shopping trips include mobile shopping, according to Facebook IQ. Brands at the top of ...