Mobile Commerce Blog

If you have not heard about PWA yet, you should dive into this one first:  “What Is PWA? All You Need to Know About Progressive Web Apps” . In short, they are web applications made with the intention to offer user interfaces and experiences that are far superior to the experiences offered by traditional ones. In this article, we will suggest the top UI (User Interface) concerns when designing a PWA. Read on to find out how you can have the best user interface for your PWA. System Fonts If you want users to feel comfortable while using your Progressive Web App (PWA), its style should be improved a little to match their Operating System (OS). Before implementing different menus and buttons per platform, you can just start with the system’s preferred font, for iOS, Android, Windows separately. In other words, let the hard work of Microsoft (Segoe), Google (Roboto), Apple (San Francisco) or even Mozilla (Fira Sans) make your job easier by enhancing the experience for ...

The term of PWA or  P rogressive  W eb  A pp was first introduced by Google back in 2015. If it's quite new to you, don't worry, this article can help: "What Is PWA? All You Need to Know About Progressive Web Apps" Make no mistake: a Progressive Web App is still a website. It just looks and feels like an app, thanks to modern web technology. In other words, users will browse Progressive Web App on their browser with an URL just like they do any website, but right after they land on the PWA, they get the experience of using an “app”, right on their browser, without the need to download and install. How cool is that! When a Progressive Web App is active in the web browser, the user can receive push notifications through it, or add it to the home screen to access the application faster. It is also possible to save data to preview the application offline. It’s basically an app that lives in the cloud. On the other hand, Native Apps are written for a specif...

In a world that is increasingly glued to their mobile devices and accompanying apps, it only makes sense to create experiences that aim to, as a senior software engineer at Google Alex Russell said, “blur the line between web content and apps.” The last couple of years have made a few things very clear: If you have a business online, you need to make it your business to be mobile-first . Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading over 113 billion apps in 2018, users still regularly use only  about 9 apps  per day. So, you need to be on mobile. You need to be awesome on mobile. And people are probably not going to download and use your app regularly. Yes, I’m talking about progressive web apps or PWAs . Progressive web applications are popular with the search engine optimization crowd because they offer great ...

Growing usage of Artificial Intelligence (AI) & Machine Learning in E-commerce E-commerce is on its way to grossing $700 billion by 2022 . The use of artificial intelligence in e-commerce is helping to pave the way to e-com sites that are safe, easy to use, and profitable. In the age of big data, e-commerce websites have access to a lot of personal data including demographics, exact geographic location, and personal preferences. In other words, AI and machine learning technology carries enormous value and can be applied to many facets of the e-commerce industry. How AI-based Image Search change the way consumers search for products One of the most recent benefits of Artificial Intelligence in e-commerce is the ability to process product images. Why this is valuable to online merchants lies in how it changes the way consumers search for products. We can now search based on part of an image, search with our cameras, and search via augmented reality applications. As we have seen, AI ...