Mobile Commerce Blog

Continued from Chapter 1: Introduction to Mobile App Design for Ecommerce >> Product Search One of the most common issues mobile users have with ecommerce apps is the ability to find the product they need. Providing a quick and efficient product search helps save people's time and efforts in looking for the right item in your app, which is crucial to engage them further in their buying journey.  1. Show recent searches By making recent search terms readily available, you can offer your customers a quick option to perform a repeated search with one tap. Presenting previous searches saves the users’ time and effort in typing out the same keywords again, while adding a layer of personalization to their shopping experience. The enhanced search function makes it easy for users to conduct repeated purchases and encourages them to return to your app more often. If you have this function enabled in your app, make sure your users are also able to clear their saved searches. ✖ Even in

The latest statistics have confirmed that there are  4.68 billion mobile users  actively surfing and exploring the web. Nearly 3 years ago,  mobile traffic surpassed desktop traffic for the first time  by claiming 51.3% internet users as mobile device users, and the number has been constantly increasing. As much as this term was being floated since the past decade, it is truly now that the Mobile-First’ era has begun.  Therefore, it won’t be surprising to see organizations working to provide better services and experience to mobile users first. However, Google jumped to the mobile bandwagon a couple of years ago when PWA and AMP were introduced. Both PWA and AMP were designed to enhance a user’s web experience while using a mobile device compatible platform. But users often get confused between PWA and AMP. Let’s save you some time and help you understand the difference between PWA and AMP. What is PWA? PWA stands for  Progressive Web App . It is designed to give users the look and fee

Mobile commerce on the rise The growth of smartphone usage has changed the retail landscape and consumer behavior drastically. A large share of online purchases are now taking place on mobile, especially in apps. In 2018, global time spent in app nearly doubled, up 45% from 2016, including a 70% increase in the US. And this trend is only increasing from here: By 2021, mobile transactions are projected to double on a worldwide scale, accounting for 75% of total ecommerce sales. (Data: Global M-Commerce 2018 Report, Researchandmarkets.com) People today have 2x more interaction with brands on mobile more than anywhere else, including desktop, in-store,.. Providing an intimate, direct channel to consumers, mobile has grown into the primary way for consumers to connect with their favorite brands. This represents a massive opportunity for brands to reach, influence and convert shoppers. On the other hand, it also raises the bar of what they expect from your brand. More than ever before, cons

With over 240,000 worldwide merchants, Magento has exploded in popularity in the eCommerce industry. And there’s no doubt that it’s because of its rich features and extensive customization options. A great deal of progressive web applications is released every year. The question is no longer whether a company need to have a web-based version of their software product or enterprise business application but to know how much does it cost to develop a PWA that would meet the company’s business goals in the era of the cloud. In order to help you better, here are some insights on Magento pricing and service. Who are involved in the PWA building process? From the PWA development lifecycle, we can identify the required participants in order to run the project smoothly. They are: The product owner, you as the client will be responsible to validate that the delivered project meets your expectations and needs The project manager: manage the project through its completion, mend the gap between th