NRF 2019: Magento makes Progressive Web Apps available with the PWA Studio
On Jan 15 at the National Retail Federation (NRF) 2019 Conference in New York, Magento announced the general release of PWA studio, the developer toolkit for building online stores with app-like experience. As part of the Magento Commerce Cloud, the PWA Studio is a notable capability among new innovations across the Adobe Experience Cloud. Supported by Adobe, these features are aimed at helping retailers create and optimize customer experience across physical and digital storefronts. Most online stores have seen more than half of their users coming from mobile devices. According to Statista , mobile engagement have reached 52% of online traffic worldwide in 2018. Meanwhile, poor performance continues to lower the conversion rate in comparison with desktop, which creates the urgency on improving mobile experience. Backed by Google, Progressive Web App is the next evolution of the existing web standards to solve the mobile dilemma and improve experience across channels - state...