Mobile Commerce Blog

2017 has been a big year for mobile. As we approach the end of this year, It's the perfect time to take a look back. After all, the best way to prepare for the next year will always be reviewing the previous one. To help you kick-start a successful 2018, we have put together our 10 most-viewed mobile commerce blog posts from the past year. For a better mobile strategy this year to come, take some times to check out these selected mobile commerce tips, insights and trends: 1. 7 reasons to upgrade your mobile site into a Progressive Web App Most customers typically land on your site first. But mobile sites are also where retailers lose most of their customers - with 97% cart abandonment rate. Due to its limitations in user experience, mobile sites causing retailers to leave a huge amount of mobile revenue on the table.  Progressive Web Apps  are the emerging solution for retailers to maximize conversion rate on mobile sites. They are mobile sites that look ...

Progressive Web App as the emerging solution With a distressing 97% cart abandonment rate, mobile sites seem not to be the best at conversion due to their limitations in user experience. Meanwhile, mobile apps remains the most effective channel, driving more transactions than any other channels - including desktop and mobile sites. But the hassle to download an app from app store which takes up space on devices has limited the reach of mobile app to further than your existing customers. Since only 3 out of 100 filled shopping carts on a mobile site can be turned into sales, retailers are missing out a huge amount of mobile revenue. The need for a solution to leverage your site's performance on mobile is emerging. And that's where Progressive Web App comes in. Progressive Web App (PWA) is what we can think of as a site that delivers app-like experience. Combining the best of both worlds For brands looking to create a faster and more seamless web experience for mobile customers, ...